The pandemic has had a significant impact on small businesses, especially those that have been deemed nonessential. If you’ve been forced to close your doors temporarily, you might be scrambling to cope with the sudden changes. While there’s no telling how long it will take for the pandemic to pass, there are many things you can do to help keep yourself in business and get in the best shape possible.
Finding Ways to Adapt
- Have a survival plan in place so you can better deal with the financial repercussions of the pandemic.
- Learn from others on how to get through the pandemic and come out whole.
- Work with a reliable bookkeeping service to help keep your financials intact.
Retaining Your Employees
- Look into government financial support options.
- Check if you are eligible to apply for Canada Emergency Wage Subsidy.
- Draft a work-from-home policy to retain as many staff members as possible.
- Find ways to connect with your newly remote employees to promote collaboration.
Store Projects and Upgrades
- With your physical location closed, it’s the perfect time to spruce up the store.
- Repaint scuffed or chipped walls with a new color that will appeal to customers.
- Make a new store display to show off your products or services better.
Improving Your Online Presence
- If you sell products, consider setting up an e-commerce store to reach more customers.
- Make some small, but impactful, improvements to your small business website.
- This can be done by adding engaging content to your site regularly whether in the form of a podcast or blog posts. You can easily outsource content writing, and if you create your own podcast, turn to freelance job sites for a podcast editing expert.
There’s still a lot of uncertainty for small business owners right now. By switching temporarily to remote work, applying for small business assistance, and working on your storefront or online presence, getting through the pandemic may be easier.
For top-notch bookkeeping by a professional you can trust, contact Hewitson Bookkeeping.
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